In view of developments worldwide and the major changes taking place in its industry and business environment, Marsa Maroc has decided to draw up a new strategic plan in 2023.

 

These fundamental industry trends are likely to affect Marsa Maroc’s environment in a number of ways. Such trends include changes in demand driven by the increasing size of ships, requiring port infrastructure to be upgraded, the concentration of shipowners, and the reshuffling of supply chains. The digitalization of operational and functional processes and the automation of operations have also brought about significant changes in the ports landscape. Finally, the imperatives of decarbonization and sustainable development have also led to changes, notably in the modal shift towards less carbon-intensive transport solutions and the switch to green energy and the use of alternative fuels.

Marsa Maroc has decided to set out a new vision to adapt to new trends of its environment and to transform the company in order to better serve its customers.

 

Marsa Maroc aims to be the reference port, logistics and maritime partner in Morocco and internationally, offering its customers integrated, digitalized and sustainable solutions, while being recognized for its expertise and quality of service.

 

This new vision is based on 6 strategic lines of development with clear objectives and projects in a horizon of 5 years:

 

Strengthening the competitiveness of port business and acquiring new concessions in Morocco

Integrating the logistics and maritime value chain in Morocco

Integrating sustainability as a driver of competitiveness and development

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Internationalizing Marsa Maroc’s business (particularly in Africa)

Developing an expertise offering in port and logistics activities

Improving agility, operational performance and enhancing digitalization and innovation